Sat.Apr 30, 2011 - Fri.May 06, 2011

Industrial Marketing Today

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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients.

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