Boost Email Relevancy With Dynamic Content
Industrial Marketing Today
APRIL 26, 2011
Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast! IMO, they are and will continue to be very useful provided your content is relevant.
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