| || |
| | SAZBEAN
NOVEMBER 26, 2011 Top Internet strategy, marketing and technology links for the week of November 26, 2011
Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty). Introducing Social Media to Your Business (Danny Brown). The Four-Step Plan for Word-of-Mouth Lead Generation (MarketingProfs).
| | B2B MEMES
NOVEMBER 26, 2011 Open vs. Closed: Six New-Media Principles, No. 4
One of the key distinctions in the digital world is between closed systems and open ones. One example of a closed system, from the early days of the online experience, would be the original America Online or Prodigy of the 1990s. These “walled garden” systems restricted who could participate, and relied on custom-built, proprietary systems that could be difficult to use and impossible to adapt. The internet, by contrast, is an open system, built on published standards and accommodating a wide range of modifications. Proprietary software programs, like Microsoft Windows, are closed.