Direct Mail vs. Email
Direct Response Coach
DECEMBER 5, 2012
On the surface, this seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I should confess to a little bias here. As long-time direct mail guy, I was not an early adopter [.].
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