B2B Lead Generation vs B2B Advertising: What You Need to Know
Digital B2B Marketing
MAY 3, 2012
Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration.
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