CDP Success Depends on More than Marketers
Customer Experience Matrix
MAY 1, 2024
The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping companies make use of an existing CDP. We chose that topic because we frequently hear that many users don’t know what to do with a CDP after it’s built. The initial discussion followed the more or less expected path towards solutions such as developing change champions and publicizing success stories to encourage CDP use.
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