Top B2B Marketing Zone Clickthrough Distribution Content for Week of Jan 09

Buzz Marketing for Technology

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. They started with an online competition to name the humpback whales that Greenpeace were tracking via satellite in the Pacific.

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How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Sat.Jan 09, 2010 - Fri.Jan 15, 2010

Buzz Marketing for Technology

Sharing is how you build a Brand

What you can learn from Mister Splashy Pants

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