Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. At a recent concert I was attending at Madison Square Garden – the most popular thing to do at the concert was not dancing (good thing in case you have seen me dance) but it was video taping, text messaging, and generally shar

User-Generated Content 184

User-Generated Content Digg Generation Brand Identity 184

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service.

Brand Identity 195

Brand Identity Branding Digg Multi-Channel 195

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

Top of Funnel 203

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 203

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C

Top of Funnel 203

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 203

Buzz Marketing for Technology

NOVEMBER 3, 2010

I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. That generation of people who grew up with the Great Depression is slowly dying off now and for many of us it’s only a faint memory in our brains as “stuff our parents or

Social Media 171

Social Media Media Digg Social Networks 171