Wed.Aug 10, 2011

Buzz Marketing for Technology

Trending Sources

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. However it’s NOT better than nothing, it’s actually worse than doing nothing because you are getting INCORRECT information.

Savvy Speaks: What's Your Strategy?

Savvy B2B Marketing

We Savvy Sisters believe in planning your work and working your plan. We would never dream of starting a project without a content strategy. What's a content strategy? How do you even start one? Read on. Jamie. 5 W's and an H. content strategy helps you get a big picture view of: Who you're writing for. What questions they need answered. Why they should care. These are the basics.

The NetProspex Social Business Report

Fearless Competitor

B2B Marketing | NetProspex Social Business Report. The B2B demand generation consultancy, Find New Customers is good friends with the folks at Netprospex, so when they released this report, they invited us to share the word with our valued readers. Social media is huge – so understanding which companies, cities and jobs excel is important. And they did a superb job with the infographics.

Social media gold lies in the inner circle

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. As content marketing grows up one thing is becoming apparent: the real gold is in getting your post to the inner circle. Back in March, I blogged about the value of the content curator as a way to reach the smaller networks where friends share with friends. Let’s look at the facts. Another 36% is embedded in the share. Illustration courtesy [link].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Questions IT Will Ask About Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this Marketing and IT often talk past each other. You’re creative; they’re logical. You dream up campaigns, they’re caught up managing the daily minutiae of keeping the company running. If you’re looking to make an investment in marketing automation , the head of IT or the CTO will likely be involved in the decision process. How does this solution work? Share email.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. You only have one chance to make a first impression. And you want that impression to be a good one.

How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]

Hubspot

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Stay on top of these new developments by reading marketing blogs and news sites so you're ahead of the curve.

B2B Social Media is for the Long Haul

Social Media B2B

We are way beyond the bright shiny object syndrome of social media for B2B companies. While surveys of adoption and success vary widely, many have begun using social media tools and approaches to market their businesses and communicate with their customers. Companies have developed pilot programs, created social media presences around events and even built social campaigns around product campaigns. That is not the best way for B2B marketers to use social media. For many B2B organizations, the sales process, or more correctly called the buying process, is a long one. Right now. Be strong.

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

How to Do Great Marketing with (Almost) No Money

Fearless Competitor

B2B Demand Generation | Small Business Marketing. This presentation, based on the popular article I wrote for March Marketing Madness , has now been turned into a Slideshare.  with audio), as well as a remarkable in-person presentation. I  delivered this new presentation to a group of software CEOs in New York City. To say their eyes were opened would be a massive understatement.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Maths professor to find a formula for influence in social media

Sazbean

A maths professor in Canada has set out on a task that is sure to bring a smile to the faces of brands and marketers the world over. Margaret Ellen Messenger has just received a grant to start a 5 year project to develop a set of formulas that examines how influence and connections work in social media. The aim of the experiment is to look at how social connections online translate into ‘real world’ influence and to attribute a value to these connections from a scientific point of view. It’s by no means an easy task, but is she taking on the impossible? News & Notes

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The CMO Corner – Big Data, Big Revenue Goals

B2B Lead Blog

Guest Post by Joe Cordo Or is it the other way around? I’m seeing enough trends crisscrossing marketing about how to drive revenue that it’s no wonder CMOs are looking for simple solutions. You hear it all the time – revenue performance management, revenue marketing, and even right-time revenue optimization

How to Write a Terrible, Horrible, No Good, Very Bad Blog Post

Hubspot

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. 1. Write a boring, non-descript headline. Write for someone other than your target audience.

Social Selling and the MBA Program

Sales Intelligence View

You go to college, get accepted into a MBA program and take all the core courses designed to introduce you to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. But where does social media fit into this? Social Marketing Meets Sales: The Role of Social Media in Professional Selling. for me anyway). Social Media in the Classroom.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

SEO: 301 Redirects Don't Pass Existing Social Shares

Hubspot

Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. For example, you should think carefully about where you are going to move your key resources or pages, what impact the shift might have on them, and how to make sure that you’re easily able to get found. In summary: Twitter.

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Building my Perfect Corporate Board Member

B-to-B Labs

Question… Should corporate boards look different today than they looked 10, 20 or even 30 years ago?  Or do some things about running a business never change. Just how much has the change in how customers buy and how businesses run changed the requirements for the makeup of a high performing board? While I’m no

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3 On-Page SEO Mistakes and Tips for Franchisees

Hubspot

In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. Create an Optimized Page Title. Your page title or title tag is the most important piece of real estate on your website.

Discover Which Influencers Are Tweeting Your Content [Free Tool]

Hubspot

Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you! In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A Crash Course in Conversion Optimization, Part II

B2B Ideas @ Work

Improving the Online Experience. As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience. Are those keywords consistent with the information your website offers? Eisenberg says most people in the U.S.

3 Questions To Ask About The Qualified Lead You Just Received.

Sales Prospecting Perspectives

If you partner with a teleprospecting firm or have an in house inside sales team, they may have some sort of scoring system in place to evaluate the quality of the opportunities they are throwing over the fence to sales. applaud the idea in theory, but I can't help but equate it to letting a 6th grader fill out their own report card. ALL A'S BABY!! This is how you build rapport.

Principles of Great Content Marketing

The Effective Marketer

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Three Key Questions for Creating Quality Content. Simple content wins all the time. It doesn’t matter how many pages, nice graphics, or famous quotes it has, simplicity is key. Are we using too many technical terms, acronyms?

INFOGRAPHIC: The Best Web Tools for Running a Business

Client Bridge

From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. 12-16.

New White Papers in Online Video, Healthcare Marketing

Fathom

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