Wed.Aug 10, 2011

Buzz Marketing for Technology

Trending Sources

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

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Savvy Speaks: What's Your Strategy?

Savvy B2B Marketing

We Savvy Sisters believe in planning your work and working your plan. We would never dream of starting a project without a content strategy. What's a content strategy? How do you even start one? Read on. Jamie. 5 W's and an H.

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The NetProspex Social Business Report

Fearless Competitor

B2B Marketing | NetProspex Social Business Report. The B2B demand generation consultancy, Find New Customers is good friends with the folks at Netprospex, so when they released this report, they invited us to share the word with our valued readers.

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Social media gold lies in the inner circle

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. As content marketing grows up one thing is becoming apparent: the real gold is in getting your post to the inner circle.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]

Hubspot

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language.

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Maths professor to find a formula for influence in social media

Sazbean

A maths professor in Canada has set out on a task that is sure to bring a smile to the faces of brands and marketers the world over. Margaret Ellen Messenger has just received a grant to start a 5 year project to develop a set of formulas that examines how influence and connections work in social media. The aim of the experiment is to look at how social connections online translate into ‘real world’ influence and to attribute a value to these connections from a scientific point of view.

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The CMO Corner – Big Data, Big Revenue Goals

B2B Lead Blog

Guest Post by Joe Cordo Or is it the other way around? I’m seeing enough trends crisscrossing marketing about how to drive revenue that it’s no wonder CMOs are looking for simple solutions. You hear it all the time – revenue performance management, revenue marketing, and even right-time revenue optimization

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B2B Social Media is for the Long Haul

Social Media B2B

We are way beyond the bright shiny object syndrome of social media for B2B companies. While surveys of adoption and success vary widely, many have begun using social media tools and approaches to market their businesses and communicate with their customers. Companies have developed pilot programs, created social media presences around events and even built social campaigns around product campaigns. That is not the best way for B2B marketers to use social media.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Do Great Marketing with (Almost) No Money

Fearless Competitor

B2B Demand Generation | Small Business Marketing. This presentation, based on the popular article I wrote for March Marketing Madness , has now been turned into a Slideshare. with audio), as well as a remarkable in-person presentation.

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How to Write a Terrible, Horrible, No Good, Very Bad Blog Post

Hubspot

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business.

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SEO: 301 Redirects Don't Pass Existing Social Shares

Hubspot

Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself.

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Building my Perfect Corporate Board Member

B-to-B Labs

Question… Should corporate boards look different today than they looked 10, 20 or even 30 years ago? Or do some things about running a business never change. Just how much has the change in how customers buy and how businesses run changed the requirements for the makeup of a high performing board? While I’m no

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

3 On-Page SEO Mistakes and Tips for Franchisees

Hubspot

In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices.

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A Crash Course in Conversion Optimization, Part II

B2B Ideas @ Work

Improving the Online Experience. As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

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Discover Which Influencers Are Tweeting Your Content [Free Tool]

Hubspot

Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you!

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3 Questions To Ask About The Qualified Lead You Just Received.

Sales Prospecting Perspectives

If you partner with a teleprospecting firm or have an in house inside sales team, they may have some sort of scoring system in place to evaluate the quality of the opportunities they are throwing over the fence to sales.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

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INFOGRAPHIC: The Best Web Tools for Running a Business

Client Bridge

From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business. View Original Article

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10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap

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Social Selling and the MBA Program

Sales Intelligence View

You go to college, get accepted into a MBA program and take all the core courses designed to introduce you to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. But where does social media fit into this?

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Principles of Great Content Marketing

The Effective Marketer

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Three Key Questions for Creating Quality Content. Simple content wins all the time.

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3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies.

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New White Papers in Online Video, Healthcare Marketing

Fathom

Read the news release. Be Sociable, Share! Tweet. News Releases

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