Referrals: The Best New Business You Can Get
Biznology
FEBRUARY 25, 2013
Photo credit: Aidan Jones. Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even better, the implied endorsement means the prospect is going to give you at least some serious consideration. So close rates on referred leads tend to be high.
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