Thu.Jan 03, 2013

Biznology

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Should CMO stand for Cheap Marketing Officer?

Biznology

Photo credit: Images_of_Money. I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just fine. I don’t spend money on anything unless I think it’s important. And. more and more, I think this is how we need to approach marketing.

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