B2B Marketing Traction

JANUARY 18, 2013

Just do it. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Post about your products, customer case studies, helpful how-to’s for customers.

Social Media 108

Social Media Media Case Study Case Studies 108

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 108

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 108

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Not all technologies make it, because they can’t cross the chasm between techies who adopt new technology early and business pragmatists and conservatives who need to see proof,

Social Media 106

Social Media Social Marketing B2B Marketing Media 106