Sat.Dec 22, 2012 - Fri.Dec 28, 2012

B2B Marketing Traction

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B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more successfully.

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4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. 1. Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. 2.