Why Product Launch Plans Need to Include Social Networking
B2B Marketing Traction
MAY 3, 2011
Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. My first question was “How well are you connected to thought leaders in your industry?” Their answer? “We haven’t done much – we’ve been very busy with product development.” The old approach to product development and launch –
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