What B2B Marketers Can Learn from B2C Stories
B2B Marketing Traction
JULY 6, 2010
Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. In the story, the woman has a cake decorating business but no car in which to make deliveries.
104 
Let's personalize your content