How Much Should I Spend on My B2B Marketing (Part 2)
B2B Marketing Traction
APRIL 4, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history.
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