What Do I Spend on My Marketing Budget? Part 1
B2B Marketing Traction
OCTOBER 17, 2011
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. “ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates.
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