3 Key Ingredients for Business Social Media Success
B2B Marketing Traction
SEPTEMBER 29, 2011
There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. 1. Be Strategic. Before you start Tweeting (!) or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona.
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