Sat.Aug 06, 2011

B-to-B Labs

Trending Sources

Most Employees Have No Idea if Their Company Has a Social Media Policy


A company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.]. Social media marketing

Blog Comments and Engagement: Calculate and Use the ConversATion Rate


Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Moreover, [.]. Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketing

Software CEOs are missing massive revenue opportunity

Cloud Potential

In interview after interview, buyers of B2B software are all telling me the same thing about how they bought, where they are now, and what they wish software vendors would do for them. This was their buying process: After careful analysis, weighing all the tradeoffs and putting several vendors through their paces, they decided who "won." " They got that big expenditure approved.

Top Internet strategy, marketing and technology links for the week of August 6, 2011


Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups (Mashable!). Things Google+ Does Better Than Facebook and Twitter (NYTimes). Is Collaboration the Key to Blogging Success?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel