Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Avitage

article thumbnail

Why Create Content Like a Publisher?

Avitage

When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? How would you explain this concept to your colleagues or managers? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? For most people I speak with, they have a good, level one understanding: They can “become the media” and leverage the internet to “publish” c