ANNUITAS

JANUARY 31, 2013

The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. In fact, SiriusDecision recently reported that two-thirds of the buying process is completed before sales is ever contacted. .

Top of Funnel 174

Top of Funnel Work Management Marketing Management Marketing Automation Services 174

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Some of my co-presenters were Joe Pulizzi of Content Marketing Institute , Joel Book from Exact Targe t and John Fimiani from Oxiem.

Work Management 133

Work Management Planning Demand Generation Conference 133

ANNUITAS

JANUARY 14, 2013

Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation. The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. However, it seems that with this elevated thinking the focus is not necessarily on the right things and as a result progress has been delayed.

Enterprise Management 167

Enterprise Management Marketing Management Demand Generation Paid Search Agency 167