Adobe Experience Cloud Blog

FEBRUARY 6, 2017

It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. Account Hacks.

Social Media 113

Social Media Media Thought Leadership Work Management 113

KoMarketing Associates

FEBRUARY 7, 2017

“I won’t comment on specific strategies, because those are going to vary from brand to brand. Should there be a more even distribution in the use of social channels? Every brand should appraise the demographics of its target audience and focus marketing efforts toward the social channels where they spend time.

Social Media 131

Social Media Advertising Agencies Social Marketing Peer-to-peer 131

Contently

FEBRUARY 7, 2017

Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Our editorial and marketing teams know which formats and topics are best suited for lead generation or brand awareness. Second, the data directs our distribution strategy.

Lead Ranking 124

Lead Ranking Multi-Touch Attribution Lead Scoring Leads 124

Vidyard

FEBRUARY 9, 2017

From the marketer’s perspective, they are not likely measured on marketing qualified leads (MQLs) but rather on the ‘quality’ of the work, or how well it aligns with brand. Focus on creation, not on distribution. The question is not what should be created, it is why! Get the Report. Get the Report.

Video Marketing 73

Video Marketing Allocation Marketing Qualified Leads Distribution 73

Speaker: Michael Brito, EVP, Zeno Group

You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. How to utilize branded journalism to stand out from the clutter. How to activate your audience - including the influencers within it. March 21, 2019 12:30 PM PST, 3:30 PM EST, 7:30 PM GMT

B2B Marketing

Content Standard

FEBRUARY 4, 2017

With siloed PR and marketing teams working to push the same brand, the ball is bound to be dropped from time to time. Now rinse and repeat a few times a year, and you have an all-too-common formula for interdepartmental stress and constant branding hiccups. And then, as if the schedule isn’t packed enough, something goes wrong.

PR 58

PR Advertising Agencies Marketing & Strategy Public Relations 58

Kapost

FEBRUARY 6, 2017

As an example, a software that provides employee enablement solutions created a series of blog posts around the topic of personal brand-building and found that the concept resonated with the company’s target audiences. Many companies experiment with influencer marketing as a means to gain distribution in a systematic way.

Tactics 68

Tactics Marketing Management Content Marketing Planning 68