purchase-intent-audience 
Vidyard
JULY 1, 2015
Video is the closest thing to being there in person…your audience can hear you, and see you. Last week, Seth Lieberman, founder and CEO of SnapApp (a content marketing platform), and Jon Spenceley, one of our very own marketing managers at Vidyard, played to a sold-out webinar audience. Or, you can watch the whole thing yourself!)
Adobe Experience Cloud Blog
JULY 13, 2015
a purchase) or to know/learn something. Understand the Intent of the Organic Search Visitors You Want. Creating effective topic-based content means understanding not just which keywords your audience is searching, but also what they’re actually looking for when they use those keywords. How to Discover User Intent.
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Content Standard
JULY 30, 2015
Brand Story: The collective essence that differentiates a brand from its competitors and creates an emotional connection that motivates a desired action such as purchasing, believing, donating, or sharing. There’s a human behind each search, after all. On-Page Engagement. The choice of sources reflects the content’s own validity.
Hubspot
JULY 20, 2015
Despite the fact that overall content marketing adoption, production and budgets have increased significantly since 2010, relatively little progress has been made in quality; marketers are still struggling to produce the type of content that engages their audiences. Audience, Competitive, Media and Trends Research. Think about it.
Marketing Insider Group
JULY 24, 2015
One strategy is to ensure your foundational targeting strategy, that is, your audience understanding, is up-to-date and highly relevant. Instead, think of obstacles as questions like “What do I need to know to convince Tom (who might be the purchase decision maker)?” So what goes into a content-ready buyer persona?
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