illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

ScanmarQED

APRIL 18, 2024

With our new ISO/IEC 27001:2022 certification, we ensure the utmost protection for confidentiality, integrity and availability of the data we handle, especially in the cloud. This means we not only understand and manage associated risks but also comply with data protection and IP regulations across our offices in EU, UK and US.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.)

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93