Everything Technology Marketing

JULY 10, 2010

This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Clean data is imperative to develop valid actionable insight that will improve marketing effectiveness. We live in a dynamic environment where change is constant and that goes for customer data. The quality of your customer data greatly affects the data analysis.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

MAY 24, 2010

In analogy to agile programming, we are looking at a highly iterative process that at each step needs to be tested, validated, and tweaked before moving on to the next step. While this approach looks like a neat sequence of steps that can be planned and executed in a waterfall type of fashion, in reality things are often much less clear cut.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100