Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Word of Mouth. statistics. Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria. Interviews & Speeches.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 16, 2010

Measurement Lacking Other than retweets and clicks – data that inexplicably is only available from third parties – Twitter provides no statistics to its users other than followers/following. Teens don't pay for statistical consulting services. Those are the people I am interested in. Facebook is annoying as $#@! to people like me.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125