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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My tactic is to reduce the process down to a very simple form, an inarguable form. A: Another way Ive heard the same sentiments goes something like this, "I dont have time to do that silly stuff, Ive got an experiment to finish (or a white paper to complete)." That was the voice of many of my bloggers at one time or another.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. 12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This is a well-crafted policy.