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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Photo credit: Wikipedia. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses.

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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Account name, address. Revenue/sales.