Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.
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