article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.