article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways. it’s called SOCIAL media, after all?—offers

article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Social Media Data: Another kind of data that often gets neglected is social media behavior. Has your prospect followed you on social channels? Consideration Stage Buyer Perspective In the consideration stage, leads are officially converted to sales- qualified opportunities and are viewed as prospective customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Social Media Social media platforms make it incredibly easy for visitors to interact with a brand. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source.

article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Social Media Data: Another kind of data that often gets neglected is social media behavior. Has your prospect followed you on social channels? In the consideration stage, leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Buyer Perspective.