article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Marketing Campaigns. Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Marketing Campaigns Campaigns are what make companies memorable. Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action.

article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results.