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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. SQOs to Deals.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. SQOs to Deals.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. SQOs to Deals.