Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities). These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. SQOs to Deals.
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