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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Business marketers have much to gain from retention marketing. How do you prevent defection?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. RSS: Rich Site Summary. An RSS Feed is a web feed that publishes frequently updated information like blog posts and news stories. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms.