B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
Adobe Experience Cloud Blog
JULY 20, 2009
So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force. It's a volume business, operating on a daily sales cycle.
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