markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. At this stage, you’re moving them from being lead to a sales qualified opportunity. Read more on Lead Nurturing: 5 Useful Tactics to Get More Opportunities.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Zoominfo

FEBRUARY 25, 2021

Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. In fact, research shows that companies who have an active SLA are ( source ): 34% more likely to experience greater year-over-year ROI than companies who don’t have an SLA.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. In fact, research shows that companies who have an active SLA are ( source ): 34% more likely to experience greater year-over-year ROI than companies who don’t have an SLA.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

JANUARY 9, 2024

At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Here’s an example of involving Sales in the lead nurturing process.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150