Everything Technology Marketing

SEPTEMBER 30, 2013

How do marketers measure ROI of investments in marketing automation? What marketing automation benefits do marketers expect? How do marketers evaluate marketing automation vendors? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? First, "measuring marketing ROI and demonstrating value", with 73 percent of respondents selecting this issue.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The greatest barrier to lead generation success is lack of resources: Staff, budget and time.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JANUARY 27, 2011

Rogers) | Marketing ROI (Jim Lenskold). Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A. Moore) | Diffusion of Innovations (Everett M.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

JANUARY 1, 2011

This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment. Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

Help prospects follow paths that you have defined to guide them, offering content that matches every step of their buying process from white papers and webinars in the early discovery stages to case studies, ROI studies and competitive comparisons during vendor selection at which point your sales will be heavily engaged in the relationship.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100