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Managing Marketing Content Across the Customer Life Cycle

Vision Edge Marketing

Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) . For example, you may learn from the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs are.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.