Response Rate Sales Cycle Sales Management Sales Qualified Opportunity 
Terminus
OCTOBER 29, 2021
A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.
Marketing Insider Group
JANUARY 9, 2024
67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Let me explain. name, company, email, etc.)
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