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JULY 7, 2010
Biznology , June 30, 2010 Image via Wikipedia. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. This is a great question! Simplicity. Actionable. What’s a Facebook fan worth? Your goal is Brand ROI.
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