| | | The Content Factor | |  Research | 6 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR MAY 3, 2011 More Cool Tools Applied to B2B Marketing: Video Capture How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. Or even make a sales presenation? read more. Multimedia Tools | THE CONTENT FACTOR OCTOBER 19, 2010 Your Great Content Isn't Great Enough Dan Zarrella has researched the characteristics that make content retweetable, and quality isn’t one of them. Please retweet: You can get more retweets now. Ask me how. The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. read more. | | | | | |
| THE CONTENT FACTOR MARCH 15, 2013 When you don’t have time for an elevator pitch. Some research told us that our target audience of engineers had a fondness for Haiku poems. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans. As the article points out: “Storytelling is at the heart of content marketing No matter the company or the communication goals, every brand has a story. Whoosh and you are gone! Can | THE CONTENT FACTOR APRIL 30, 2010 Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer Research shows that most B2B projects start without a budget or purchase authority—when the potential buyer does a web search. Is your buyer standing quietly on the edge of the market, trying not to be noticed? This is the Tentative Buyer, and she wants to learn as much as possible about the best solution—without being sold anything. read more. | THE CONTENT FACTOR MAY 28, 2010  Avoid Paralysis of the B2B Buyer also know that I won't be happy until I have done exhaustive research to assure myself that I have purchased the perfect machine for me: the right compromise of weight and power, the best video for my needs, the right-sized keyboard, and so on. I need a new laptop. read more. | THE CONTENT FACTOR NOVEMBER 24, 2009 Make Content Count by Reaching the Digital C-Suite Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations. The Internet. | | | | | | | |
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