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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

This means that building a new model only requires using activity history to identify the client’s responsive accounts and finding which segments have the highest concentrations of those accounts. Lists of new prospects require simply taking names from the highest-scoring segments. Sounds pretty simple, eh?

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3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing

Terminus

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. Target Dynamic Audiences with Advanced Segmentation.