Product, Telemarketing and Website Personalization

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. The concept that marketing and product promotion are synonymous is being challenged by the results of overly-promotional social media content and traditional push marketing efforts.

Social Marketing

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership

Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). focused on lead generation) than their consumer marketing brethren.

Database Marketing

Database Marketing Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Can Old Database Marketers Learn Digital Tricks?

Webinars

Stay Connected