The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. Statistical Significance. Leave little room for misinterpretation.
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