Customer Experience Matrix

OCTOBER 27, 2006

. - Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. The study looked at both hosted and on-premise products. Click here for more information.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The Vtrenz series is long for this sort of thing: three 16-page papers, one each on nurturing, growing and retaining customers. A sly joke, perhaps? purchase activities in the Customer Experience Matrix.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2009

(This is the first of three planned posts on updated interfaces from demand generation vendors.) Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. It definitely raises the bar for the rest of the industry.

Vtrenz 120

Vtrenz Campaigns Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 3, 2008

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”. There may be a quiz.)

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. This market has a lot of growth ahead of it!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40