PPC, Purchase Intent and Web 2.0

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

What we really want is to “manage&# demand from awareness to consideration to purchase intent. See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do. We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

[link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. argument, Jay. argument, Jay.

Social Media

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B2B Marketing Zone

The New Marketing Accountability

Is Social Media Too Big For Its Britches?

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