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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Market segmentation is the division of one large audience into various subgroups, targeting products to those best suited for them.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Market segmentation is the division of one large audience into various subgroups, targeting products to those best suited for them.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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