ClearVoice

AUGUST 31, 2020

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Resource Management Marketing & Strategy Marketing Strategy 130

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Creating and calibrating a social media strategy for any company should follow the same process. The range of Facebook usage is just 37% – 51%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

ClearVoice

DECEMBER 3, 2018

As marketers, we are so busy creating content, generating leads, or putting out the proverbial fire, that we don’t take time to look around and get a sense of the market. This article, and others this week, illustrate how you can collect and use data to escape the echo chamber of marketing.

Top of Funnel 71

Top of Funnel Work Management Resource Management Marketing Management 71