Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) A few sales organizations absolutely do use company psychographics to target customers and to use specific outreach approaches to companies with varying psychographic profiles. to segment and target relevant markets. Mike, Great conversation.
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