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A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Far too often organizations will appoint one person to execute automation efforts. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.

Marketing Automation Services 246
Marketing Automation Services Marketing Automation Automation Work Management 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Far too often organizations will appoint one person to execute automation efforts. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.

Marketing Automation Services 113
Marketing Automation Services Marketing Automation Automation Work Management 113
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