article thumbnail

Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

We Asked, You Answered: The Data Behind the Changing Customer Journey

ClearVoice

As marketers, we are so busy creating content, generating leads, or putting out the proverbial fire, that we don’t take time to look around and get a sense of the market. This article, and others this week, illustrate how you can collect and use data to escape the echo chamber of marketing.